A colleague at the office, Nicole Michaelis, shares her knowledge as a copywriter in a free mini ebook. One of the tips she shares is to have a swipe folder:

”Do this right now. Create a folder on your computer and on your phone. From now on, start saving or screenshotting everything that catches your attention: an ad, a headline, an article, a graphic, a website. If you’re very dedicated, add a note on why you thought that particular thing was awesome. You can also create a reverse swipe file with things you think are especially unappealing.

Browse through your swipe file every time you need inspiration. Trust me, it works.”

I recommend anyone interested in writing convincingly to read the rest of the book. It is a quick read.

ebook: Never write boring copy ever again (unless your client wants you to)

(Photo by Jan Kahánek at Unsplash)