Kevan Lee has written about how to market through email using science backed strategies. His list includes:

1. Personalize your email without using the recipient’s name

2. Avoid subject lines with 60 to 70 characters

3. 8:00 p.m. to midnight is the prime time to send your email

4. The best content is free content: Give something away

5. Mobile opens accounts for 47 percent of all email opens

6. Email still reigns over Facebook and Twitter

7. Send email on the weekends

8. Re-engage an inactive group of subscribers

To see all the details and get lots of scientific insights, read the whole article:

8 Effective Email Marketing Strategies, Backed by Science

Chris Kristiansen